Premier HVAC contractor chooses NicheLabs to build his company website

Peter Pietruszko, owner of Speedy Air Conditioning in Naples, FL, has high standards that have earned him Trane’s “Premier Dealer” and Lennox’s “Comfort Specialist” awards – the highest levels of achievement recognized by both manufacturers.

When he decided to build a new website, he naturally wanted to find the best firm in Naples to do the job. When he asked business associates for a recommendation, they said NicheLabs, a full-service website design firm with offices throughout the Southeast, including Naples and Atlanta.

NicheLabs announces new medical client

Nezhat Medical Center of Atlanta, GA, has selected Atlanta website design firm NicheLabs to make their website more functional in meeting their needs by converting it to a WordPress CMS (content management system).

As a national leader in minimally invasive surgical techniques for treating women’s health disorders, Nezhat Medical Center also conducts educational programs to teach its streamlined and interdisciplinary approaches to medical students, residents, fellows and other physicians.

Responsive websites: What are you missing if you don’t have one?

Last month, we discussed the benefits of a mobile-optimized website versus a mobile-friendly site. As you may recall, a mobile-optimized site is simply a mobile website designed for viewing just on a mobile device. After reading that post, you probably decided that when you take your site mobile, you want it to be mobile optimized.

But now that you’ve mastered that argument, here comes “responsive design.”

What exactly is a responsive website? Should you or shouldn’t you have one?

Mobile-Friendly vs. Mobile-Designed: Does the difference really make a difference?

So you finally decided to add a mobile website to your marketing arsenal?

Considering that by 2014 the installed base of devices based on lightweight mobile operating systems is predicted to exceed the total installed base of all PC-based systems – good decision!

Now you have another decision to make – mobile-friendly or mobile-designed?

LinkedIn launches an improved new way to reach customers, peers and employees

Imagine having a second website that communicates directly with people you have the most in common with – customers, peers, employees, even competitors – and having it at no charge to you.

To catch up with Facebook and Twitter, who have both moved into the business space and have recently gone through major redesigns, LinkedIn has launched a whole new look and feel for its company pages, based on a simpler look and feel, more relevant information streams and new ways of learning and communicating what’s happening.

HTML vs. CMS: Which is your better ally in the SEO battle?

When clients come to us with older HTML websites, they always ask why we want to switch them to CMS for their new site. As the SEO battle gets tougher and tougher, we felt it was time to explain: The problem with HTML is that it was developed more than two decades ago, long before SEO was even on the horizon.

HTML is a programming language – specifically Hypertext Markup Language – that browsers read to display a webpage. CMS, on the other hand, is not a language but a programming system – a Customer Management System – that can be used by both developers and website owners.

NicheLabs introduces the end to illegible forms

One of the biggest hassles of being a new patient at a doctor’s office is filling out stacks of new-patient forms. You sit there with a clipboard, a pen and multiple pieces of paper asking you questions you can’t answer on the spot, such as your medical history or what medications you’re taking, but could answer easily at home where you have all of your records.

Besides for missing information, the act of juggling everything on your lap can make your handwriting look like chicken scrawl.

Get a new look for your Twitter page

If your business has a Twitter page, you’ll be happy to know that on Sept. 18, Twitter announced a whole new look. New profile formats allow you to make your Twitter page more dynamic, with a larger profile photo and new backgrounds. The new profile designs let you give your Twitter page some of the lively look and feel now possible on Facebook since its recent redesign.

An example of the new look is at https://twitter.com/todayshow, one of the first new profiles created. As you can see, the main photo, now much larger, is on the upper right, with easier to read informational tabs right below it.

The Day GoDaddy Went Down

GoDaddy, which calls itself “the largest hosting provider of secure websites in the world,” hosts 53 million domain names worldwide, many of which belong to small businesses. Many millions more that host elsewhere use GoDaddy for their DNS service.

On Monday, September 10, somebody or something took GoDaddy down – and with it millions of websites and email accounts throughout the world. The many GoDaddy customers that do business only online and through email saw their businesses come to a full stop.

Spotlight: The Graivier Center

An image to match the reputation of one of the world’s premier plastic surgeons

What do you do when you are a plastic surgeon so talented you have a six-month waiting list and speaking engagements that take you all over the world – and an out-of-date website that barely hints at the prestige associated with your name?

You rebrand – and you do it with a brand-new website designed by Atlanta website design firm NicheLabs.