As the marketplace and your customers become increasingly sophisticated, outsourced CMOs offer small- and medium-sized companies both high-level marketing counsel and the resources to execute marketing plans without paying six-figure salaries.
In what other ways can a fractional CMO bring value to your company? As objective, third-party advisors, fractional CMOs provide…
Further to our post last week about the importance of collecting insights from customers and prospects to find out what you are doing well and what you can improve upon, this week, we are exploring ways you can show appreciation for your advocates.
Inspired by Wendi Alpine’s recent post on client advocacy, we pose the following questions and ask you to reflect upon how they apply to your business.
If you are full, well-rested and financially strained, you survived yet another Thanksgiving holiday. As we begin December and look ahead to January, we shift our focus to 2014 planning.
Last week, Keith Finger, a B2B marketer and NicheLabs partner, shared his thoughts with us, which we would like to share with you. In his post, Keith highlighted the importance of tapping customers and prospects to for valuable insights into both what we are doing well and what elements of our marketing approaches need tweaking.
How do you obtain reliable, external input? NicheLabs welcomes you to share your thoughts on this topic one-on-one, as well.
Email marketing enables you to not only stay connected with your existing clients, but to reach new clients, as well. When you are relevant, topical, unique and innovative, you are rewarded with email subscribers who are motivated to share great information, deals, and savings with friends, family members and coworkers. The best incentive for having email subscribers that share your information is that they validate what you say.
While email marketing enables you to quickly, effectively and affordably reach your audiences, successful email marketing campaigns enable you to…
Digital marketing trends are constantly evolving, and so should companies. While looking forward is both necessary and exciting, we also understand your company operates at a speed that is unique to your customers and your market.
Where should you begin?
When changing your company’s name, updating your website just means replacing an old logo and name with the new, right? While updating aesthetics is one part of rebranding a website, website mechanics and search engine optimization strategies must change, as well. Provider of commercial security solutions for more than ten…
A stylish, functional, engaging website experience is a vital first step for consumer brands in the marketplace. When a craftsman wanted to continue the legacy of his former employer, a brand identity and communications firm, Touchpoint Management, offered guidance for establishing and elevating the Emery Park Carpet Company brand.
TM LogoLeveraging the tragedy of terminal illness into the triumph of beginning anew, a former employee of a late luxury wool carpet manufacturer recently opened his own wool carpet mill, Emery Park Carpet. As a tribute to his late friend, Mike Paffenback, president of Touchpoint Management, vowed to do whatever he could to ensure Emery Park’s marketing success.
Fake designer merchandise can be easily spotted by even the untrained eye. The authenticity of online reviews of companies’ products, services and operations is more difficult to discern.
In recent blog posts, we have examined timely digital marketing issues and recommended “dos and don’ts” on the topics of protecting your company from online security threats and understanding the ramifications of image copyright infringement.
As we are all consumers and the majority of us purveyors, we examined fake reviews’ prevalence and impact. How many consumers are swayed by either positive or negative consumer reviews?
First impressions are meaningful, impactful and, fortunately or unfortunately, lasting. Villa Christina, purveyor of fine Italian cuisine, realized in order to entice online guests to visit, it needed to recreate its scenic setting online. Before deciding to redesign its website, Villa Christina’s HTML site was narrow and built to accommodate older computer monitors. Today, its refreshed Wordpress CMS website appeals to guests’ senses with improved imagery, color, layout, navigation and prose.
Skilled at hosting formal business lunches to romantic dinners and awards banquets to wedding celebrations, Villa Christina welcomes all visitors to its table.
Small business owners often seek our advice regarding how much they can and should charge for advertising on their website. The short answer is, “It depends.”
First, determine the value of your online real estate.
The amount of visibility, website traffic and type of content all factor into the value of your website to potential advertisers. When determining the amount you can charge for advertising, ask yourself the following questions.