While the news release may be the oldest dog in the PR pack, you can teach it every new trick in the new digital marketing age. Originally intended to develop news coverage, news releases today provide content for your website and are adaptable to any social medium you use to…
Whether you’re planning a trip halfway around the world or dinner at a new restaurant 10 blocks away, there’s a good chance you’ve looked at customer reviews on Trip Advisor — or Yelp or City Search. When you think about downloading an app for your mobile phone or tablet, you…
Social media revolve around creating buzz to keep your SEO rankings high. So it makes a lot of sense to be where the buzzers are, and Google+ is one of those places. Google+ has a base of 540 million active monthly users, and Google still rules the search engine roost,…
If you’re wringing your hands about how to manage your online reputation, a blog post from forbes.com has a simple – and free — solution: Set up a Google Alert for yourself. It’s easy to do. Just go to the Google Alerts page and type in the subject of your…
Mobile friendly websites have evolved in to responsive websites because mobile friendly websites aren’t just for the road. More and more of your customers and prospects are reaching your website on a smartphone or tablet from the comfort of their homes as well as coffee shops, waiting rooms and ‘just…