While the end of the year is a great time to reflect on your progress and success (or January if you’re a retailer with big holiday sales), our advice it to focus on the big, big picture before evaluating tactics and logistics of SEO, paid search and other marketing tools….
Our blog earlier this month was a reminder to listen to smart people like Kurt Uhlir. Influencer Marketing works to spread your message, and it helps your SEO program and Google page ranking. Your prospective and current customers also listen to smart people. Your challenge is to understand who your…
It’s generally considered good business practice to hang around people smarter than yourself. I had such an opportunity to talk with a very progressive marketer, Kurt Uhlir. What makes his thinking and solution so exciting is that it is based on the age-old understanding that people buy from people —…
In a recent presentation by my friend Carol Abbott, a successful dental practice manager turned successful business consultant, she asked a room full of dentists not about SEO, but “of the top 10 reasons patients select their dentist, how many of those reasons relate to your dental skills and experience?”…
Does that inspire you or worry you? Whether your run a business or practice, whether you are responsible for operations, sales, marketing or SEO programs, how can you not love then chairman and CEO of HP, Lew Platt’s declaration? Google lives by this, which helps explain why they make over…
Many of us know that “If you build it and they will come” just doesn’t happen. You think you don’t need a top SEO agency because your service or product is top notch, is a great value and meets a great need in the market. Your new customers, clients and…
SEO is not a hobby. SEO is not a game. To succeed at SEO, and with pay-per-click advertising, you need to be uncomfortably excited. That’s what I took away from a Google presentation at the recent 2015 TAG Social Savvy awards. The speaker was quoting Google founder Larry Page about…
If you’ve been invited to a meeting, conference or conference call — whether about SEO, operations or finance — have you noticed that being late is almost OK? You’re in the moment, or you’re trying to satisfy many bosses (customers, clients, patients, shareholders, bosses — and that’s just our work…
If you need proof that you have to give — and give a lot — before you get, then consider next month’s 10th anniversary of Google Analytics as proof. For companies using SEO, paid search including Google AdWords and social media, or using social to engage their customers, patients and…
The reality for mid-sized businesses is that the need for marketing to sustain and grow revenues is great, while the availability of resources is not. Duh. The same applies to employee compensation, R&D and new equipment, not just marketing and SEO. While many professional services continue to use trade shows…