We are all busy people these days; it’s a rarity for a customer to scout out a product or service by simply having a look around town. Besides word-of-mouth, how do we find the best pizza in town, someone to fix our broken smart-phone screen, or a marketing firm to…
Customer testimonials are one of the best tools known to marketers for reaching new clients and customers. But effective testimonials don’t happen by accident. They happen because you have tied someone’s problem and your successful solution to your prospect’s pain. Testimonials have many subtle complexities, but they should all boil…
We encourage clients to blog and post items to their website news pages on a regular basis. You can use blogs and news posts to keep your customers and clients up to date on information that helps them or entertains them and remind them about your products and/or services. Today’s…
NicheLabs is an established digital marketing firm, and we believe that strong websites and SEO campaigns will play an even greater role in any business’ ability to inform customers about their offerings and conduct business transactions. Still, you need to have more tools in your marketing toolbox, and we’re pulling…
Some good news from Google means you have to be good. The search engine giant has introduced Reviews from the web to local Knowledge Panels to go with its best-of lists and critic reviews features. Whether your site publishes editorial critic reviews, best-of places lists, or aggregates user ratings, this…
ChlorKing, the world’s leading designer and manufacturer of on-site chlorine generation and salt chlorination systems, is no stranger to the world of marketing. The company has a substantial budget for trade-journal advertising, dealer support and trade show participation to reach the owners and operators of commercial swimming pools, spas and…
If you are looking to grow your business to find more clients, customers or patients without spending a fortune, then the tactic that my friend Steve Clements of The Medical Practice Resource Group uses is something you should consider. It applies to many parts of your business, including SEO. It’s…
You thought that an SEO campaign or a paid Search campaign like Google AdWords or Facebook was a good idea? You had business colleagues tell you it was working for them? You read something on one of your industry blogs or newsletters that an SEO campaign has become a necessity…
As generating new clients and customers changes, we look for new or better answers everywhere. If you are looking for a top SEO advisor, Google’s co-founder Larry Page is one to listen to. Page said that having human beings determine the ratings of things was first, inherently impractical.. Further, humans…
While Warren Buffet doesn’t need SEO, his focus on ROI should apply to your SEO efforts as you develop your digital marketing strategy. Just as Warren Buffet – or his staff of analysts – develops a list of critical, long-term financial factors for every investment target, you need to develop…