Ten reasons every business needs a blog
In the late 1990s, when web logs emerged, they were people’s personal journals, kept mainly for family and friends. As technology improved and people began spending more and more time on the internet, blogs, as they came to known, became more serious ways to communicate.
Businesses took notice and adapted blogs for their own use. Today a business without a blog is missing serious marketing opportunities. According to various sources, adding a blog can increase leads by 55% to 67%.