Social media revolve around creating buzz to keep your SEO rankings high. So it makes a lot of sense to be where the buzzers are, and Google+ is one of those places. Google+ has a base of 540 million active monthly users, and Google still rules the search engine roost,…
Mobile friendly websites have evolved in to responsive websites because mobile friendly websites aren’t just for the road. More and more of your customers and prospects are reaching your website on a smartphone or tablet from the comfort of their homes as well as coffee shops, waiting rooms and ‘just…
What do you want from your website? That’s a rhetorical question with a lot of good answers. So, the real question is: What must you do to make sure your creative small-business web design boost your SEO to help people find you? The short answer is: Match your marketing plan…
Is getting a second look from the targeted love of your life easier than getting a first look from Google for your SEO page ranking? When you’re trying to build more business, it probably is. Just as you try to figure out how to make yourself more attractive for finding…
Are you an electronic recluse or part of an online community? Being part of a community gives your content a new twist, helps your SEO page ranking and shows the breadth of resources you bring to your customers and clients. You can improve your SEO page ranking and more by…
Everyone wants to be found first on a Google search, but it sometimes seems like the search engine leader tries to hide you when you want prospects to find you. In reality, Google’s ever-changing criteria for higher organic search rankings are a good thing. They force you to update your…
As much as we love social media – and as great as they are for engaging customers and prospects to build trust – email remains a highly effective tool for targeted messages to get a response for a specific reason. Isn’t that what it’s all about? Generating a response only…
We’re all proud of our products and services, which we work so hard to develop and market to grow our businesses in the true spirit of entrepreneurialism. But sometimes, we get so wrapped up in what we offer that we lose sight of one key fact: The product or service has to work for the buyer. And here are some tips to help you connect to your prospects and customers.
To get your customers interested in what you’re selling, make sure your sales message about them. The question they want answered is: Will this solve my problem? How will it benefit me?
If one thing hasn’t changed in the last 10 years, it’s that you constantly need to innovate and change to compete.
Lew Platt, the former CEO of Hewlett Packard, said in a speech 10 years ago: “You must anticipate that whatever made you successful in the past won’t in the future.” He made the statement in a speech that Industry Week characterized as “a bit of sage advice for guiding an organization in a time of rapid and turbulent change.”
If you go back and read the article, well, you’ll find that 10 years later, much remains unchanged about innovation, entrepreneurialism and change.
Word-of-Mouth Marketing has established itself as one of the most effective and cost-efficient ways for small businesses to get out the word about their products and services. In today’s highly connected world, a good word-of-mouth strategy combines a number of techniques that are all designed to develop pathways that lead back to you.
Back when the Internet was coming into its own, word-of-mouth marketing was mostly a function of networking groups, some of which functioned – and still do – as lead-generation groups.