Insights

You may have heard of schema and that it is important for helping your website rank in 2022. What you may not be aware of, however, is just how important it really is and how much it can influence your visibility and organic traffic. In this article we’ll dive into...

Since 2021, Google has been focused on improving the quality of its Product Review algorithms. With this added focus comes new opportunities for your business to take advantage of where search engines are going and what you can do to be at the forefront of providing what they’re looking for....

With rich search engine results page (SERP) features becoming more and more prominent in search results, it is imperative that your business understands the ever-changing landscape in organic search results and how you need to approach the future in order to grow your organic traffic and visibility. In this article,...

At NicheLabs, we recognize that our clients are not typically coders, developers, or web-marketing experts. So, why would we expect them to decipher the list of jargon needed to measure the results of our marketing efforts? One of the most important pieces of information that we relay to each of...

  Google freed home chefs from using their sticky fingers to double-check how many tablespoons of butter that recipe called for (AGAIN) when they launched Google Home last year. Saving our mobile devices from smudges of all flavors, Google Home is a brand of smart speakers that allows users to...

Whether you consider yourself a walking sweet-tooth or not, lay eyes on the “fresh goodness” baked by Red Velvet Mama, and you will be INSPIRED…because “Life is Too Sweet!” This doctor turned baker is an expert in comfort whether in the form of flour, sugar, and butter, or sweet words...

  The Newest Addition to The Aielli Group The Aielli Group is the blood, sweat, and tears of Venetian Chef, Fabrizio Aielli, and his wife, Ingrid. 20 years of success in professional restaurant management, both domestic and abroad, has earned their restaurants countless awards such as Esquire Magazine’s “Best New...

We are all busy people these days; it’s a rarity for a customer to scout out a product or service by simply having a look around town. Besides word-of-mouth, how do we find the best pizza in town, someone to fix our broken smart-phone screen, or a marketing firm to...

Gypsum Supply & Management, Inc., a national building supply giant, has called upon NicheLabs to build a website for their new non-profit charitable organization, The GMS Family Fund. GMS prides itself on two critical qualities that all employees must possess; caring and pride. With the understanding that these values are...

Google is about to give us all a final push to defend our sensitive information starting this July (2018) with the release of Chrome 68, a new version of their free internet browser. The new version will mark all HTTP sites as “Not Secure,” according to a blog post published...

The Branches Club,  a non-profit, member/volunteer-managed facility catering to swimming and tennis enthused residents in 10 surrounding communities has tasked NicheLabs with the revamping of their online presence and member usability. NicheLabs will transform their lack-luster website and add the necessary functions to allow their community members to effortlessly interact...

By Todd Withrow Being online is a given for any company, from a mom-and-pop shop to a Fortune 50 corporation, and Google rewards each one of them, regardless of size, by checking for their ability to be found by mobile phones and devices. If you have a responsive website –...